City of Monterey Park Economic Analysis
"17 Economic Zones, One Great City"

The City of Monterey Park wanted a comprehensive economic development strategic plan for the entire city, including the older, downtown area that is also within a redevelopment area and within a property-based business improvement district.

Stanley R. Hoffman Associates as lead firm built a project team that conducted consumer surveys, created focus groups and added a marketing component and promotional video to enable the city to establish Monterey Park as a unique and desirable destination.

The project focused on along four areas: 1) Economic and demographic analysis; 2) Extensive outreach through interviews with influential leaders in the community, focus groups and consumer and business phone surveys; 3)Assisting the city in developing an updated Brand identity; and 4) Urban Design, including mixed use and pedestrian oriented development concepts.